I passed a diner yesterday that had this message posted on the marquee:
“Support Your Team!”
What a great idea. Now, instead of changing their sign every season or so, from “Go Pirates!” to “Go Steelers!” to “Go Penguins!”, they can just leave the same sign up all year long. I’m sure this saves them at least an hour per year.
Plus, this message is so much more inclusive. Suppose you’re a die-hard supporter of the Bethany Bison Women’s Lacrosse team. You rarely would see a retail establishment echoing your beliefs. But when you pass this diner, you would definitely think they have your back.
Marketing at its finest.